Why Duration Goes Beyond Paint
Duration Coating is formulated with PermaLast™ Technology, a state-of-the-art acrylic
copolymer technology that is optimized for durability and film build. This technology,
plus innovative manufacturing techniques, are why Duration has up to 50% greater
durability, coat-for-coat, than top line exterior paints. Duration has a 70% higher
film build than conventional paints and provides a thicker, more flexible layer
than ordinary house paint. You can be confident that Duration won’t peel or blister.
Rigorous durability tests have shown that Duration Coating consistently outperforms
exterior paints.
Get the Job Done Faster and With Confidence
Duration Exterior Coating gets the repaint job done in just one coat. And, two coats
of Duration on new, unpainted surfaces eliminates the need for a primer and protects
longer than ordinary house paint. Duration is self-priming, mildew resistant and
as easy to apply as ordinary paints. It is formulated to go on thicker, while maintaining
production speed. Duration’s heavier film build means it covers almost any color
and saves the time and expense of two-coat jobs. It has flash rust resistance which
minimizes nail-head rusting and has much better tannin bleed resistance than conventional
paints.
Residential Painting Contractors
Can Sell More Jobs
Duration Coating offers a terrific opportunity for residential painting contractors
to earn more money and pick-up more business. Enhance your reputation for quality
work by using the longest-lasting coating on the market, backed by the reliability
of the Sherwin-Williams name. Duration is a logical and profitable upgrade option
for your customers who want the most secure exterior coating protection possible.
Satisfy customers, eliminate callbacks, increase referrals and save time and money.
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Property Managers Extend Repaint Cycles
Duration Coating means greater exterior
durability for offices, hotels, restaurants, retail and multi-family housing. No
more worries about having to repaint frequently to maintain curb appeal. The exterior
paint job gets done fast and last longer, providing maximum performance for the
money spent, maximum efficiency and maximum durability. Property managers keep maintenance
costs down and turn units fast with Duration’s one-coat performance on repaints.
An Upgrade Option for Builders
When two coats of Duration Coating are used on new home exteriors, builders can
be assured it’s up to their high standards and the new homebuyer’s expectations.
Using Duration will keep painting contractors off the callback list. There is no
need for a separate primer and it cuts crew time and cost while delivering extreme
protection from peeling and blistering. Duration’s heavier film build also results
in better hide. Builders will find Duration a profitable upgrade option for discriminating
home buyers who want the longest-lasting exterior protection possible.
Performs On All Surfaces
Duration Exterior Coating is available in flat or satin. Use it on wood, stucco,
masonry/cement, composition panels, aluminum, vinyl, and galvanized metal. It is
formulated for siding, windows, gutters, trim and architectural plastics as used
in shutters and gutters. Duration is available in a complete range of exterior colors.
DURATION™
Exterior Coating
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